Vet takes to airwaves to encourage vaccinations - Milwaukee VA Medical Center
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Milwaukee VA Medical Center


Vet takes to airwaves to encourage vaccinations

John Ziegler vaccination ad

U.S. Navy Veteran John Ziegler shows off his COVID-19 vaccination as part of an outreach campaign designed to encourage people to get vaccinated.

By David Walter
Friday, April 23, 2021

A familiar face to Milwaukee-area Veterans and the Milwaukee VA is doing his part to make sure people get the COVID-19 vaccination.

John Ziegler, 74, is one of a handful of Milwaukee residents featured in the Healthy MKE multimedia outreach campaign designed to reach people reluctant to get the vaccine.

“I feel it’s doing my duty,” he says in one of the commercials. “The more we get vaccinated, the sooner we can get back to doing what we want to do. … We have to take care of each other; that’s what life is about.”

A U.S. Navy Veteran of the Vietnam War, Ziegler is the Veterans of Foreign Wars’ state representative to the Milwaukee VA Medical Center. He has logged thousands of hours volunteering at the hospital and works tirelessly to raise funds – and whatever else is necessary – to help Veterans.

When he was approached to take part in the campaign, he didn’t hesitate.

“If it helps get the word out, it’s worth it,” he said, noting that he was paid for his participation. “But I didn’t care about the money. The more people that get vaccinated, the quicker we get out of this thing, I hope.”

While he supports the vaccinations, he said he believes getting the shot is a personal choice, and he understands why some are hesitant.

But he said he supports the science, saying vaccinations are the best path forward.

“It’s a crap shoot, but we’ve got to do something,” he said.

Ziegler got his shots as soon as possible earlier this year. Having been exposed to Agent Orange, he has diabetes and has “only one working lung, and that’s at half capacity,” he said.

That condition put him at high risk for COVID-19, and he responded in kind by spending the past year being as safe as possible: He has limited outside interactions with others, dutifully wears a mask and keeps his distance among others.

His commercial was filmed about a month ago in his apartment.

“There were 12 people in my apartment for four hours, for a 15-second commercial,” he said, adding that he wasn’t enthused by how he looks in the spots.

“They make me look a lot older,” he said. “I’m 74, and I look like I’m 94. People tell me, ‘My god, does he look old.’”

According to Healthy MKE, which is a coalition of local government, nonprofit, health care, public health and community organizations, the campaign targets residents of Milwaukee County who have been “disproportionately affected by the pandemic and are undecided about receiving COVID-19 vaccinations.”

“This campaign recognizes the importance of hearing authentic, relatable stories from local members of the community – from schoolteachers to retired veterans, health-care workers, clergy, small business owners and more – to both honor their unique perspectives and show how getting vaccinated is a way to express personal strength and commitment, so that we can all get back to the people, places and things we love,” said Mara Lord, chairwoman of the Milwaukee area vaccine communications and community mobilization efforts.

The campaign includes TV, radio, digital outdoor billboards, online digital outreach and social media.

For his part, Ziegler realizes some people won’t get the vaccine. Though vaccine is plentiful and available for free to all who want it, clinics are having trouble filling time slots.

“We now have more vaccine than Vets who will take it,” he said, adding that he hopes the ad campaign is successful but realizes some people won’t get the vaccine.

“I don’t know if this will change anybody’s mind,” he said. “If it doesn’t, at least we tried.”

All Veterans, their spouses, caregivers and family members are eligible to receive the COVID-19 vaccine at the Milwaukee VA Medical Center. To make an appointment, call 414-384-2000, ext. 42053.


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