Here's pie in your eye! - Milwaukee VA Medical Center
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Milwaukee VA Medical Center


Here's pie in your eye!

Zomchek gets pie in face

Milwaukee VA Medical Center Director Dr. Daniel Zomchek gets a pie in the face courtesy of James Crawford, linen room employee, as part of an incentive competition to get participation in the All Employee Survey.

By David Walter
Tuesday, June 15, 2021

Who wants pie?

Apparently Dr. Daniel Zomchek, Milwaukee VA Medical Center director, does, taking a cherry pie to the face Tuesday as part of an incentive competition to get employees to fill out the All-Employee Survey.

The seven work groups that achieved 100% participation by June 11 were put in a drawing to deliver early-bird pies. The lucky winners were the linen room, part of Environmental Service, and ADPCS Caregiver Support.

Zomchek pie in face
James Crawford prepares to deliver the pie.

James Crawford from the linen room was randomly chosen to do the honors Tuesday near the Lake Wheeler pavilion. ADPCS will get its turn on Wednesday.

Crawford’s supervisor, L.C. Satterfield, teed up the proceedings like a sports announcer, noting the “deep-dish, ready-to-eat cherry pie straight from Mr. Sweet Tooth delicatessen” and that Crawford “has been practicing for two days on his pitching arm.”

With a huge smile and a deft motion, Crawford planted the whole of the pie squarely on Zomchek’s face. The whipped cream, filling and crust dripped onto the director’s clothes, with a cherry even landing on his shoe.

Zomchek covered in pie

Milwaukee VA Medical Center Director Dr. Daniel Zomchek reacts after getting a pie in the face.

“That was cool! That was right down the line, dead center,” Zomchak said. “That was fantastic.”

Zomchek said he did not have a change of clothes standing by. “That’s part of the fun,” he said.

Incentives for taking the survey continue. Any group achieving 90% participation will be entered into a weekly raffle drawing for a Cousins milkshake or large drink and bag of chips voucher.

cherry on shoe
A cherry from the pie rests on Dr. Daniel Zomchek's shoe.

In addition, Russ Schneider, SEIU union representative, will get a pie in the face as well. All SEIU work groups that achieve 100% participation will be entered into a drawing to give Russ a pie in the face. The drawing will take place on Friday, June 18, and the event will be scheduled for the week of June 21. 

To take the survey, click here.

Participation in this survey provides VA leadership with important feedback to improve the work environment and service to Veterans.


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